Your brand is your story—what you stand for, what you promise and what you are expected to deliver. You work hard in all aspects of your business to create your brand and stand by it proudly. The look and feel of the product you deliver is an extension of that brand. It is an exciting part of the process and the possibilities are endless.
UNICOM Engineering is not only committed to protecting your brand but to offering services that bring it to life and create the end user experience that you desire. Whether you have a clear idea of what the final product should look like or prefer ideas and interpretations based on your design elements, our team can help create the differentiated product needed to stand out in the crowd. To this end, we offer a full range of standard branding services that allows you to quickly and cost-effectively deliver your product complete with your own logo and style. These services easily extend to full design consulting and custom fabrication depending on your vision.
Branding Options
Regardless of the system that serves as the basis of your solution, our in-house designers will guide you through the process of understanding the options to meet your unique requirements. This can include anything from custom appliance bezels, top-quality packaging, custom labels, thorough documentation and logo splash screens; all of which ensure your customer’s out of box experience is a positive one. We utilize your color scheme, graphics and personality to create multiple concepts from which to choose. We discuss lead times and cost to ensure you are informed and ready to make a decision. New customers who wish to on-board a current design from a previous server appliance to a new platform can do so while taking advantage of the latest graphical printing, design practices and efficiencies.
We also understand that during a product launch there are many moving parts and change is to be expected. For this reason, our design and engineering teams work closely together to ensure the final solution looks great and functions properly. Throughout the process we are working to meet your time and budget goals.
Customization is Our Specialty
If you are interested in painting the bezel and adding a silkscreened logo, or covering the bezel with a full color applique in a branded box with branded documentation, we can handle it with ease. We are also very comfortable thinking way outside of the box and making a statement. A backlit bezel that glows prominently in a server room or an image of a jaguar plastered across the front and top of the server that elicits an emotion, would certainly be memorable. Who can forget the bright yellow Google appliance with the wave airflow pattern and a giant full color Google logo across the top. Our goal is to achieve the right balance between cost, timing and your final look—this is where we truly shine.
The following list represents a sample of the options available to achieve your branding goals:
- Custom bezel design made of standard sheet metal, extruded aluminum or custom molded plastic finished with paint, powder coat or an anodized finish depending on bezel material.
- Bezel skin label that can be added to the front bezel
- Appliqué label(s) that are placed on the top of the server
- Direct silk-screen printing on the front bezel or server top depending on the bezel and cover styles
- Hydro dipped bezels
- Backlit bezels and/or badges
- Shipping carton customizations
- Custom rack/frame branding and custom shipping crates
This is not an exhaustive list of options, just ideas to get you started.
Don’t Underestimate the Power of Your Brand
Branding, when done right, can lend an undeniable appeal and professionalism to any product while creating a true competitive advantage. A decade ago, I was asked by a customer to paint his server “iPod white.” He like many others respected the look and feel that Apple created and wanted to ride the wave of the brand that was achieved with color, sleek lines and simplicity. It was recognizable, memorable and respected. So deliver that exciting, impactful experience to your customers with the help of our comprehensive and flexible branding services. You can download our product branding datasheet or visit our solution design service page to learn more.